Birth of the Natan House
Creation of the Couture House Paul Natan.
Natan History
1930
1957
1957
Edouard Vermeulen is born in Ypres on March 4, 1957. He graduates as an interior designer from Saint-Luc college, which introduces him to the world of volumes and materials.
1983
Avenue Louise 158
In his search for a gallery to display his first discoveries, Edouard Vermeulen rents a space in the Couture House Paul Natan, Avenue Louise. A few years later, he takes over the House under the new name NATAN.
1986
First Runway Show
NATAN's first show, with Princess Paola as one of the guests.
Edouard Vermeulen has been dressing members of royal families for years, including the Royal Family of Belgium, the Netherlands, Sweden and Luxembourg.
1987
First ready-to-wear store in Brussels
Opening of the NATAN ready-to-wear store in Brussels, Belgium.
1991
Distribution
Creation of ready-to-wear lines for distribution.
1999
Wedding Dress Queen Mathilde of Belgium
Edouard Vermeulen designs the wedding dress of Queen Mathilde of Belgium.
2013
Natan 30 Years
To celebrate our 30 year anniversary, we organized a fashion show in Paris in the Belgian embassy.
2014
Arsenal Showroom
Opening of the Arsenal showroom.
2016
Amsterdam Store
Inauguration of the NATAN boutique in Amsterdam, The Netherlands.
2017
Natan Collective
Launch of NATAN Collective. A project allowing NATAN to support young Belgian talent by giving them the opportunity to present their work enhanced by the knowhow and name of NATAN.
2017
Baron
Edouard Vermeulen is awarded the noble title of "baron" for his services rendered to Belgium.
2018
Atelier II
Inauguration of Atelier II at Place Brugmann in Brussels, Belgium. This atelier is created to honor the craft of tailoring by giving customers insights into the process behind the creation of a NATAN piece.
2019
First runway show in The Netherlands
Natan participated for the first time at Amsterdam Fashion Week.
2020
Paris
Opening of a store in Paris, Rue des Saints-Pères
2021
Opening Salon Couture Knokke
2022
Natan Le Bon Marché Rive Gauche
The Belgian fashion house Natan and the cosmetic brand Sisley came together in the very heart of the Parisian department store Le Bon Marché Rive Gauche, combining their expertise and shared love for beauty and quality in a “Pop-Up” space.
This partnership consolidated the elegance, expertise and femininity held dear by these two family companies, that share values passed down through generations: concern for the environment, expertise, entrepreneurial spirit, art and design.
2023
Celebrating 40 years of Maison Natan.
To celebrate our 40 year anniversary, we organized a fashion show in Paris at Palais de la Légion d'honneur.
2023
Expo Natan
The photos are eloquent, the words inspiring, but to truly grasp the breadth of the House’s talents, nothing can replace art and material. To mark the fortieth anniversary, in collaboration with the Fashion Museum of the City of Brussels, we organized a sensational exhibition of 30 unique Haute Couture dresses at Espace Vanderborght.
2023
The book
Elegant, timeless, sophisticated, Belgian. All adjectives that precede the term Natan. Our signature style continued to evolve, characterized by a consistent thread of elegance, timelessness, and an architectural sensibility.
However, Monsieur Natan does not perceive himself as a typical creator or designer. He prefers not to align with the world
of fleeting trends, ever-changing colours, passing fads, and the rapidly evolving click culture. Instead, he finds his place within the realm of couture, a world of opulent fabrics, shimmering satins, feathers, and bold design choices.
It’s a world where the dream of radiating like a star, even for just one day or evening, can come true. This dream was vividly realised in Paris when Natan presented his couture collection, marking a moment of glory where craftsmanship, luxury, and aesthetics converged seamlessly.
2024
Natan corner at Le Bon Marché Rive Gauche
In 2024, Natan marked a milestone with the official opening of its own corner at the prestigious Le Bon Marché Rive Gauche in Paris. This new location represents a key step in the Belgian fashion house's international expansion, solidifying Natan's position as a player in luxury fashion. The elegant collections, known for their refined cuts and timeless sophistication, perfectly align with the Parisian fashion culture, further enhancing Natan's presence in the world of couture. This opening stands as a testament to the brand's legacy of craftsmanship and innovation since its founding in 1930.